“Silent Market” Ranches
This term is used to describe ranches that are for sale, or may be for sale, but the Seller does not want the property displayed in any type of public media. There are various reasons, some people just don’t want everybody knowing their business. Some do not want their neighbor’s knowing that they are selling and then others may be concerned about privacy issues. This is the old fashioned and word of mouth marketing. It does seem to have some viability in certain types of ranch transactions. However, if you are successful in selling, then everyone interested will find out about the transaction. I respect this concept, but I do not encourage it.
This has been going on for as long as there have been real estate agents. The way it works is an agent gets the listing contract and then contacts all of their buyer’s and try to sell it themselves. Another thing that happens is they have their own little group of agents that they share listings with, again only after trying to sell it direct, first. On the surface this sounds ok, but is it what is best for the client, the one paying the commission? The owner thinks they are getting maximum exposure on the listing in order to sell it fast and unaware of this behind the scenes plot. If the seller knows this is happening, then by all means, go for it. I would get this notice in writing within the listing so that there is no misunderstanding.
What are your thoughts on the subject? I would like to hear from you.